The Ceed is a crucial new model for the fast-growing Korean automaker. Designed specifically for Europe, it is built in a brand-new factory in Slovakia and will only be sold across Europe, at least initially. The lengthy seven-year/150,000-kilometre guarantee will give the car a ‘unique selling point’ when it takes on the dominant VW Golf, Opel Astra and Ford Focus in the hard-fought European C-segment where five-door hatchback body styles dominate.
The Kia warranty covers the entire car (‘bumper to bumper’ is the US term) and there is an additional two years’ cover for the powertrain. The warranty will be free and transferable to subsequent owners, provided the vehicle is regularly maintained in accordance with the servicing schedule, though not necessarily at Kia dealers.
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